Social Media Playing Increasing Role in Voter Participation

This election cycle, more than any previous one in history, social media outlets are shaping the way that voters engage with the political process.  In late September, Facebook launched a simple reminder about voter registration.  Their post asked:

“Are you registered to vote? Register now to make sure you have a voice in the election,”

Facebook users 18 and older who received the notice then could share that they were registered or click on a link to register .  According to the Colorado Secretary of State’s office, voter registration following this posting jumped by nearly 465 % (from 2,996 voter registration submissions in Colorado the day before the Facebook campaign to 13,889 the day after)!

This jump is important not just to boost the number of citizens participating in the political process but also to help existing registered voters stay connected through this important election.  According to the Colorado Secretary of State Wayne Williams, it’s important for clerks to have updated address information because the post office doesn’t forward ballots.election 2016

As Coloradans, we have much to celebrate in terms of our civic engagement.  According to the Pew Center on the States, Colorado has the highest percentage of voter registration in the country at 87 percent of the eligible population. To register to vote or update your vote registration in Colorado, text “CO” to “2Vote” (28683) or go to www.GoVoteColorado.com.

As always, the League of Women Voters also invites you to visit Vote411.org to learn more about the candidates and issues that will be on your actual ballot on November 8.

October 31 is the last day to register to vote in Colorado if you want to receive your ballot by mail.


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